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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int

INTERNATIONAL FASHION NEWS OF THE WEEK

 

INTERNATIONAL FASHION NEWS OF THE WEEK

The collaboration with Pucci and Supreme was finally unveiled

The Yeezy GAP collaboration is finally here, Frances Patiky Stein has passed away, and Pucci has teamed up with Supreme for a new exclusive collaboration with a capsule collection. Stay up to date with the latest international fashion news this week.

The collaboration with Pucci and Supreme is finally revealed

Emilio Pucci and Supreme join forces for an exclusive collection. The "groovy" capsule features a combination of sporty outfits, bold colors and iconic Pucci swirls. Following the collection between Louis Vuitton and Supreme in 2018, this new partnership seems to fit in well. From sports and twill jackets, soccer jerseys and pants, there are also accessories and a Zippo lighter in the collection.

The patterns are reminiscent of the 1960s and 1970s,

 possibly Emilio Pucci's most iconic era. Some of the key designs in the Supreme collaboration include 1970's Fantastia and 1965 Tulipani. In recent years, Pucci has needed a modern overhaul, and the new collaboration with Supreme is sure to take the brand to the next level. 'A new audience.

Long-awaited Yeezy and Gap collection revealed

After GAP and Yeezy confirmed their partnership in 2020, the couple dropped the first item in the long-awaited collection. The item in question is a "round jacket", a semi-padded jacket in metallic blue constructed from recycled nylon. As part of the launch, GAP removed all of its jars from Instagram except for a single image of the jacket.

While streetwear is a staple of Kanye's Yeezy,

 his usual palette includes neutral hues. However, this release and the leaked images from the collaboration feature vivid hues such as blue, red, and orange. À propos du dernier déjeuner, the PDG of GAP, Sonia Sygnal, will declare: «Ce que je peux vous dire, c'est that the creativity is through the entirety, that the edge surpasses the mark and that it inspires us teams more broadly. The collection is available for purchase online in the United States only.

Former Chanel designer Frances Patiky Stein passes away

Frances Patiky Stein, a former accessory designer at Chanel, died of lung cancer. She has worked alongside icons such as Halston, Chanel, and Calvin Klein and for publications ranging from Vogue to Harper's Bazaar throughout her career. She cast Beverly Johnson for the cover of Vogue in August 1974, making her the first African-American woman to make the cover of the magazine. Stein is known for her accessories for Chanel, which she has owned for decades. In response to her passing, Chanel representatives said that she was “really responsible for Chanel accessories from the early 1980s to the early 2000s. Chanel paid tribute to her and is in mourning for her family and loved ones. dear of her. "

Fosun Fashion Group acquires Sergio Rossi

Fosun Fashion Group (FFG) acquires Sergio Rossi. The Italian shoe designer will join Wolford, Lanvin and St John, who are all in the luxury fashion group. FFG plans to expand the brand's presence in Asia and China in particular. "The world of Sergio Rossi is a place where magic and reality come together to create handmade shoes for women who are sophisticated, intelligent and effortlessly chic," said Joann Cheng, President of FFG.

"We are excited about Sergio Rossi's future growth prospects, supported by the new collections to be unveiled, the rapidly growing market our brand is targeting, and FFG as a new partner to support us on this exciting journey," he said. Riccardo Scuitto, CEO of Sergio. Rossi.

Ferrari presents an RTW line

Ferrari is expanding its reach in the world of fashion. The luxury car brand is launching its first RTW collection for women, men and children - the fashion show begins on June 13. The advancement in the lifestyle category is part of a new strategy to expand the brand's reach and audience - the company estimates it could account for 10% of its profits over the next decade. Ferrari will launch its first collection through six launches, including sneakers, leather goods and outerwear. Items will be available for purchase online and in store starting June 14.


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