Online's Leading Luxury Brands

The finest luxury brands in the world have internet followings that are a reliable indicator of future sales. Digital activations are today, perhaps more than ever before, a lifeline for many luxury companies. Even the firms that were once technologically resistant are now embracing online channels to connect with and engage with younger affluent consumers.

This is the 5^TH year in a racket that Luxe Digital has published a ranking of the top luxury internet retailers. Throughout the years, our ranking has developed into a significant and trustworthy predictor of future results for the top luxury brands worldwide.

Every luxury brand on our list is receiving a lot of consumer interest. Each of these is a major driver of online discourse on search engines and social media. They stand at the centre of what is important to contemporary wealthy consumers.

The continued success of premium brands serves as more proof of the market's resiliency. But despite economic, geopolitical, and financial challenges around the world, luxury firms need to be nimble. Which luxury brands will be most adept at striking a balance between maintaining their brand identity in an uncertain environment and adapting to new luxury paradigms?

The three macro themes we highlighted for the future of luxury are still more crucial than ever in a constantly changing global context. With 30% of all luxury sales predicted to occur online by 2025, the internet will soon overtake other sales channels as the most lucrative for premium businesses. The industry's growth engine is made up of millennial and Gen Z consumers. By 2025, the combined spending power of these two wealthy generations will make up 70% of all luxury purchases. Lastly, the performance of the sector over the next few years will be determined by Chinese consumers' demand for luxury items. By 2025, China was expected to account for 42.5% of all luxury purchases worldwide, but the market's future expansion is currently in doubt.

These three developments highlight the necessity for luxury firms to embrace digital in order to assist their expansion and stay relevant to rising affluent consumer generations.

So stop wondering if and how the world's most prestigious luxury companies did online. With our brand-new ranking of the top luxury companies online, we raise the curtain on all the delicious information and specifics.

Find out which luxury brands are the most discussed and sought after online in this article. We draw attention to certain particularly significant digital projects and successful new product launches that contribute to their current online popularity.

Five years in a row, Gucci, an Italian luxury fashion firm, tops our list of the most popular luxury brands online, solidifying its position as a major player in the luxury fashion industry.

Yet, the star label, owned by Kering, continues to lose online popularity. Gucci's lead over Dior, the second brand on the list, has shrunk this year. From 17.5% in 2020 to 15.2% in 2021 and 14.8% in 2022, Gucci's percentage of all search interest is steadily decreasing.

7% less people are visiting Gucci's main website, despite the premium brand's investments in boosting direct online sales through Gucci.com.

Nonetheless, Gucci, which will mark its 100th anniversary in 2021, continues to deliver among the greatest digital results in the sector.

The Italian luxury brand has over 78.2 million active followers worldwide, dwarfing the majority of other luxury fashion companies on all digital platforms. With 89.1 million actively engaged social media users, only Chanel is doing better.

Gucci adopted Esports, explored web3 virtual worlds—from its SuperGucci NFTs and 10KTF Gucci Grail to its persistent digital space, Gucci Town on Roblox—and tried out cryptocurrency payments in certain of its U.S. outlet outlets.

In addition to embracing technological advancements, Gucci also supports gender flexibility and a sustainable supply chain—two ideals that are significant, particularly for the sought younger generations of luxury consumers.

With yet another buzz-worthy eco-sustainable cooperation with the industry titan The North Face, the Florentine fashion business got the year off to a good start. More recently, Gucci unveiled the eagerly awaited Adidas x Gucci collection, fusing Italian sartorial tradition with streetwear in a range of apparel, accessories, and shoes, including designer sneakers, loafers, slides, and heels. The appeal of the upscale brand is also expanded by recent additions to the Gucci Beauty family.