From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts. The hero artists selected for the show are Aaron Unknown, a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...
Beauty Tech, is an emerging new tech drift surrounding AI
and AR-powered virtual try-on technologies and diagnostics. Beauty tech has previously
helped hundreds of beauty manufacturers grow their sales figures and boom
consumer engagement.
In "Beauty Tech: The Comprehensive Guide 2023," we
will display you the way some of the arena's leading iconic splendor brands
have leveraged beauty era and digital try-on reports to decorate their
omni-channel buying adventure, in many cases driving as excessive as 2.5x
increases in sales conversion with the cutting-edge beauty tech innovations, as
well as triple-digit will increase in client engagement and numerical
engagement metrics wide-ranging of time spent on web page and product
upload-to-carts.
We may also offer a complete manual to start with beauty
tech, from choosing the excellent answer on your emblem to integrating the
technology throughout your emblem's e-commerce and retail buying touch points.
Whether you're a massive beauty enterprise or a small indie brand, Perfect
Corp. Permit you to remodel your consumer revel in with the electricity of
splendor tech.
Tech Enters the World of Beauty
Cosmetics and humans have a completely lengthy history.
Egyptians, 7,000 years in the past, noticed loveliness as a sign of sacredness—and
used copper carbonate to create lime eyeshade. To the Greek truth seeker Plato,
splendor became indistinguishable from philosophy. Ancient China pioneered
portray fingernails. Tribes in Africa—as someplace else—have used face dyes and
other elements of cosmetics to denote relationships, roles, and status. Crosswise
the years, poets, painters, and philosophers have weighed in on the part of loveliness
in cultures around the world. And surely anywhere, cosmetics in one form or
another—for males and females—have performed a function.
A few years in the past, ELLE mag, in a picture essay "21
Portraits of Beauty Everywhere the World," supplied an excellent
definition by way of the Romanian photographer Mihaela Noroc, who said: "Beauty
is anywhere. … We are all beautiful because we are one of a kind." It's the
handiest natural that the arena of excessive generation could soon find a
function in splendor — specifically with tech's innovations in artificial
intelligence (AI) and augmented truth (AR). These technology are helping to
democratize beauty and assist everyone locate the exceptional product for his
or her unique functions.
What is Beauty Tech?
One ought to trace the delivery of Beauty Tech returned at
the least to paint and photoshop packages on computing device computer systems
early. However, it certainly took off with the recent advent of AI and AR
technology.
"Although beauty tech dates returned to the times of
boxed pc applications (Cosmopolitan mag put its name on "digital makeover
software" all the way lower back in 1998), it's best currently that
massive brands have started out to make investments closely within the area.
The surge in hobby has been driven in big part by using advances in cellphone
era and the development of advanced splendor tech answers along with Perfect
Corp.'s AR virtual try-on answer for makeup and AI pores and skin diagnostic
technologies for skin care brands. Consumers now have their phone with them at
all times, and thru the power of beauty tech, can snap a photograph to try on
makeup shades and obtain a personalized beauty tip in flashes.
Using Beauty Tech to Produce Personalized Shopping
Experience
Today, beauty isn't always one length fits all, and whilst purchasers save for new makeup merchandise, they may be looking for personalized buying offerings and pointers from brands. The power of AR and AI technology for splendor manufacturers lies with its capability to cater to individual consumers and their unique splendor needs. The deep gaining knowledge of algorithms that power AR and AI splendor tech assist brands provide mass scale personalization to consumers. With these technology, each client can attempt-on products certainly and acquire a customised product regimen.