From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts. The hero artists selected for the show are Aaron Unknown, a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...
The world of Bollywood, a term synonymous with the Indian
film industry, has always been a captivating blend of art, culture, and
entertainment. However, beyond the realm of cinema, Bollywood has also made a
significant mark in the fashion world. The years 2017-2018, in particular,
stand out as a period where Bollywood fashion reached new heights of
creativity, innovation, and influence.
Bollywood fashion is not just about what actors wear; it's a
reflection of India's rich and diverse heritage, as well as a canvas for
designers to showcase their talents. During this era, Bollywood fashion became
a powerful force, setting trends, creating style icons, and captivating
audiences both within and beyond India's borders.
In this exploration of the "Best of Bollywood Fashion
2017-2018," we will delve into the glamorous world of red carpet events,
examine the trends set by Bollywood celebrities, celebrate the fusion of
traditional and modern fashion, acknowledge the contributions of eminent
designers, revisit iconic outfits and moments, trace the fashion evolution, and
reflect on the role of social media in propelling Bollywood fashion to global
prominence.
Join us on this journey through the dazzling world of
Bollywood fashion, where creativity knows no bounds and style is a language
that transcends borders and generations.
Importance of Bollywood fashion in the Indian entertainment industry
Bollywood fashion holds immense importance in the Indian
entertainment industry for several compelling reasons:
Influence on Culture and Trends: Bollywood fashion has a
profound impact on shaping popular culture and setting fashion trends in India.
People often look up to Bollywood celebrities as style icons and seek
inspiration from their clothing choices. What a prominent actor or actress
wears on-screen or off-screen can become an overnight sensation, influencing
what people buy and wear.
Brand Endorsements: Bollywood stars are often brand
ambassadors for leading fashion labels, both nationally and internationally.
Their association with fashion brands adds credibility and visibility to these
brands, leading to increased sales and market presence.
Economic Impact: The Bollywood fashion industry contributes
significantly to India's economy. It supports a vast network of designers,
stylists, makeup artists, photographers, and retail businesses. The popularity
of Bollywood fashion also fuels demand for clothing and accessories, boosting
the textile and fashion sectors.
Promotion of Indian Textiles: Bollywood often showcases
traditional Indian textiles and craftsmanship in films and events. This
promotion not only helps preserve India's rich textile heritage but also
creates global awareness and demand for Indian fabrics and designs.
Global Visibility: Bollywood fashion has transcended borders
and gained international recognition. Celebrities attending international
events, film festivals, and collaborating with international designers have
elevated the profile of Indian fashion on the global stage.
Expression of Individuality: For Bollywood stars, fashion is
not just about clothing; it's a means of expressing their individuality and
personality. Their unique style choices often reflect their roles in films,
their personal beliefs, and their ability to experiment with fashion.
Cultural Significance: Bollywood fashion often incorporates
cultural elements, reflecting India's diverse cultural heritage. This fusion of
traditional and contemporary styles not only celebrates cultural diversity but
also helps bridge generational and regional gaps.
Media and Public Attention: The media closely follows
Bollywood celebrities, documenting their fashion choices in magazines, on
television, and online. This constant media attention further amplifies the
influence of Bollywood fashion on the masses.
A Platform for Emerging Designers: Bollywood offers a
platform for emerging fashion designers to showcase their talent and gain
recognition. When a celebrity dons their creations, it can be a game-changer
for these designers' careers.
In essence, Bollywood fashion is more than just clothing; it
is a dynamic cultural force that resonates with millions, drives economic
growth, and serves as a symbol of India's creativity and heritage in the global
entertainment arena.
Highlighting the most memorable red carpet events
The years 2017-2018 saw some of the most memorable red
carpet events in Bollywood, where celebrities dazzled in exquisite outfits,
setting new standards for glamour and style. Here are some of the standout red
carpet events during this period:
Filmfare Awards: The Filmfare Awards are one of the most
prestigious events in Bollywood, and the red carpet is always a spectacle. In
2017-2018, the Filmfare red carpet was graced by A-list celebrities in stunning
gowns and dapper suits, showcasing the latest fashion trends.
IIFA Awards: The International Indian Film Academy Awards
(IIFA) are held at different international locations each year. The red carpet
at the 2017 and 2018 IIFA events featured Bollywood stars in a mix of
traditional and contemporary outfits, reflecting the fusion of cultures and
styles.
Cannes Film Festival: While not a Bollywood-specific event,
the Cannes Film Festival is a global platform where Bollywood celebrities make
a significant impact. Actresses like Deepika Padukone, Aishwarya Rai, and Sonam
Kapoor made headlines with their glamorous appearances and unique fashion
choices at Cannes during this period.
Met Gala: Although not in India, the Met Gala is a highly
anticipated event that attracts the attention of Bollywood fans worldwide.
Bollywood celebrities who attended the Met Gala in 2017 and 2018 made bold and
avant-garde fashion statements, showcasing their willingness to experiment with
style on the global stage.
Lakme Fashion Week: This bi-annual fashion extravaganza in
Mumbai attracts not only top designers but also Bollywood celebrities who walk
the ramp as showstoppers. The red carpet at Lakme Fashion Week featured an
eclectic mix of fashion-forward looks in 2017-2018.
Vogue Beauty Awards: The Vogue Beauty Awards celebrate
beauty and fashion in the entertainment industry. Bollywood stars attended this
event in their most glamorous avatars, often collaborating with renowned
designers and makeup artists to create memorable red carpet moments.
Zee Cine Awards: Similar to the Filmfare Awards, the Zee
Cine Awards also provide a platform for Bollywood celebrities to showcase their
fashion sensibilities. The red carpet at these awards in 2017-2018 witnessed a
blend of traditional Indian attire and contemporary couture.
Star Screen Awards: Another prominent Bollywood awards show,
the Star Screen Awards' red carpet featured celebrities in a range of stylish
outfits, reflecting the fashion diversity of Bollywood during this period.
These red carpet events not only served as showcases for
Bollywood fashion but also allowed celebrities to experiment with their style
and make bold fashion statements. The memorable looks from these events often
became trendsetters and were eagerly discussed by fashion enthusiasts and the
media alike.