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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

Clothes Buying Tips for New Shoppers


Clothes Buying Tips for New Shoppers

Shopping for clothes can be an exciting yet sometimes overwhelming experience, especially for new shoppers. The world of fashion offers an array of choices, from trendy styles to classic essentials, and finding the right pieces that match your style and budget can be a challenge. This guide aims to help new shoppers navigate the world of clothing purchases with confidence. By following these six essential clothes buying tips, you'll be better equipped to make informed decisions, avoid common pitfalls, and build a wardrobe that reflects your unique style and needs. Whether you're stepping into a store or browsing online, these tips will empower you to make the most out of your clothing shopping experience. 

A. Explanation of the Importance of Buying Clothes for New Shoppers:

For new shoppers, buying clothes is not just about acquiring garments to cover the body; it's an essential aspect of self-expression, self-confidence, and personal identity. Here's why clothing purchases are significant for new shoppers:

Self-Expression: Clothing is a powerful means of self-expression. It allows individuals to convey their personality, tastes, and values to the world. What you wear can speak volumes about who you are and how you want to be perceived.

Confidence Boost: The right clothing can boost self-esteem and confidence. When you feel good in what you wear, it positively impacts your self-assuredness and how you interact with others.

Adaptation to New Environments: New shoppers often find themselves in changing life situations, whether it's starting a new job, entering college, or moving to a different city. Having a suitable wardrobe helps them fit in, adapt, and feel more comfortable in these new environments.

Comfort and Functionality: Clothes are not just about style; they also serve practical purposes. Understanding your clothing needs and preferences is crucial for staying comfortable in various settings, whether at work, leisure, or special occasions. 

Financial Considerations: Shopping for clothes involves budgeting and financial management. For new shoppers, learning how to allocate resources effectively for clothing purchases is an important life skill.

Environmental and Ethical Impact: Understanding the impact of clothing choices on the environment and society is increasingly important. New shoppers should be aware of the sustainability and ethical aspects of fashion to make responsible choices.

In summary, the importance of buying clothes for new shoppers goes beyond the superficial. It influences self-expression, confidence, adaptation, and responsible consumer behavior. These tips aim to help new shoppers make informed and thoughtful choices when adding to their wardrobes.

B. Overview of the Six Clothes Buying Tips for New Shoppers:

Shopping for clothes can be a rewarding experience when done thoughtfully. These six essential tips are designed to guide new shoppers through the process and help them make informed decisions:

Know Your Style:

Self-assessment: Start by identifying your personal style preferences, such as classic, trendy, bohemian, or casual.

Research and inspiration: Explore fashion trends, lookbooks, and style influencers for inspiration.

Building a style mood board or journal: Create a visual reference to keep track of the styles, colors, and outfits you love.

Set a Budget:

Evaluating personal finances: Determine how much you can comfortably allocate to your clothing budget.

Prioritizing essential wardrobe items: Identify key pieces like versatile basics that should take precedence.

Considering cost-effective options and sales: Look for discounts, sales, and second-hand options to maximize your budget.

Plan Your Wardrobe:

Creating a clothing wishlist: Based on your lifestyle and needs, make a list of items you require to build a functional wardrobe.

Assessing your existing wardrobe: Avoid duplication by evaluating what you already own and identifying gaps in your collection.

Mixing and matching versatile pieces: Choose items that can be easily mixed and matched to create various outfits.

Try Before You Buy:

The importance of trying on clothes: Don't skip the fitting room. It's essential to ensure proper fit, comfort, and suitability.

Understanding sizing and brand variations: Sizes can vary between brands and styles, so don't rely solely on your typical size.

Utilizing fitting rooms and return policies: Familiarize yourself with store return policies to exchange or return items that don't meet your expectations.

Quality Over Quantity:

Emphasizing the importance of investing in quality clothing: Quality garments tend to last longer, saving you money in the long run.

Understanding fabric, construction, and durability: Learn to identify well-made clothing by examining materials and stitching.

Choosing timeless pieces over fast fashion trends: Opt for classic, versatile items that won't quickly go out of style.

Shop Mindfully:

Avoiding impulse purchases and buyer's remorse: Take your time to make well-considered decisions rather than rushing into buying.

Being mindful of the environmental and ethical impact: Learn about sustainable and ethical fashion choices to make responsible purchases.

Supporting sustainable and responsible fashion brands: Consider brands that prioritize eco-friendly practices and fair labor standards.

These six tips provide a comprehensive framework for new shoppers to approach clothing purchases with confidence and make choices that align with their style, budget, and values.

Research and Inspiration: Exploring Fashion Trends and Styles

In the quest to build a stylish wardrobe, exploring fashion trends and styles is a crucial step. Here's a more detailed breakdown of how to conduct research and find inspiration:

Fashion Magazines and Websites:

Fashion magazines like Vogue, Elle, and GQ, along with websites such as Vogue.com, Style.com, and The Business of Fashion, are excellent sources for keeping up with the latest trends and styles.

These platforms often feature articles, photo spreads, and interviews with designers and fashion insiders that can provide valuable insights into the fashion world.

Social Media and Style Influencers:

Platforms like Instagram, Pinterest, and TikTok are filled with fashion influencers and bloggers who share their personal style and fashion insights.

Follow fashion influencers whose style resonates with you. They often post outfit ideas and recommendations for where to shop.

Fashion Weeks and Runway Shows:

Fashion weeks in major cities (e.g., New York, Paris, Milan) showcase upcoming fashion trends. You can watch runway shows online or follow coverage by fashion news outlets.

Note the recurring themes, colors, and silhouettes in multiple designer collections as they often signify emerging trends.

Fashion Retailers and Brand Lookbooks:

Visit the websites and physical stores of popular fashion retailers and brands. They typically feature lookbooks that showcase their current collections and how to style their pieces.

Retailers like Zara, H&M, and ASOS often mimic runway trends at more affordable price points.

Style Blogs and Online Communities:

Style blogs and forums are great resources for discovering niche or subcultural fashion trends that may not receive mainstream attention.

Engage with online communities to discuss fashion, seek advice, and discover new brands and styles.

Personal Stylists and Tailors:

Consider consulting with a personal stylist or tailor. They can provide expert advice on what styles and cuts flatter your body type and suit your preferences.

Tailors can also customize clothing to ensure a perfect fit, making even budget-friendly clothing look high-end.

Historical and Cultural Inspiration:

Look to history, different cultures, and subcultures for unique style inspiration. Different eras and regions have distinct fashion aesthetics that can be incorporated into modern looks.

Create a Style Mood Board or Journal:

Collect images, articles, and notes that represent the styles you admire. Create a digital mood board on platforms like Pinterest or a physical journal with cutouts and sketches.

This visual reference can help you clarify your own fashion preferences and serve as a handy guide when shopping.

By exploring fashion trends and styles through these various avenues, you can gain a deeper understanding of what appeals to you and incorporate those elements into your personal style. It's important to remember that while trends are helpful, your style should ultimately reflect your individuality and comfort.

A. Evaluating Personal Finances and Determining Clothing Budget

Before embarking on a shopping spree for your wardrobe, it's crucial to assess your personal finances and establish a realistic clothing budget. Here's a step-by-step guide on how to do this effectively:

Assess Your Financial Situation:

Review your current financial status, including your income, expenses, savings, and any outstanding debts.

Consider your overall financial goals and priorities, such as saving for emergencies, paying off loans, or saving for major purchases like a home or a vacation.

Categorize Clothing as a Budget Item:

Allocate a specific portion of your income for clothing as a monthly or yearly budget item. The percentage may vary depending on your financial goals and personal preferences.

Ensure that your clothing budget does not compromise essential expenses like housing, groceries, utilities, and savings.

Set Clear Clothing Goals:

Determine what you want to achieve with your clothing budget. Are you looking to build a professional work wardrobe, update your casual wear, or invest in special occasion outfits?

Identify any specific wardrobe gaps that need to be addressed and prioritize those items.

Establish a Realistic Budget Amount:

Based on your income, financial goals, and clothing needs, set a realistic budget amount. This should be an amount that you can comfortably afford without straining your finances.

Consider the frequency of your clothing purchases. If you shop seasonally, divide your annual budget by the number of shopping trips you plan to make.

Track Your Clothing Expenses:

Keep a record of your clothing purchases to ensure you stay within your budget. There are various budgeting apps and tools available to help with this.

Include all clothing-related expenses, such as clothing, shoes, accessories, alterations, and dry cleaning.

Prioritize Quality Over Quantity:

Allocate a portion of your budget for higher-quality items that will last longer and offer better value for your money.

Avoid the temptation to spend your entire budget on fast fashion or trendy items that might quickly go out of style.

Review and Adjust Your Budget Periodically:

Regularly review your clothing budget to assess whether it aligns with your changing needs, income, and financial goals.

Adjust your budget as needed, especially when life circumstances or income levels change.

Emergency Clothing Fund:

Consider setting aside a small emergency clothing fund within your budget to cover unexpected clothing needs, like replacing a worn-out work suit or essential shoes.

Avoid Impulse Spending:

Stick to your budget by resisting impulsive purchases. Take your time to think through your clothing needs and make informed decisions.

Plan for Sales and Discounts:

Be on the lookout for sales, discounts, and promotions to maximize your budget. Many retailers offer seasonal sales and discounts during holidays.

Evaluating your personal finances and setting a clothing budget is a responsible and practical approach to managing your wardrobe expenses. It ensures that you can enjoy shopping for clothes without compromising your overall financial well-being.

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