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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

General Idea: Men’s Fall/Winter 2021

General Idea: Men’s Fall/Winter 2021

General Idea's cutting-edge intersection of conventional menswear and utilitarian streetwear is infused with an athletic feel inside the Fall / Winter 2012 collection.

Korean dressmaker Bumsuk Choi's iconic menswear takes notion for the season. Archival pictures of hockey players, in particular teams competing within the 1968 Winter Olympics in Grenoble, France. Referencing the sleek mid-century male silhouettes seen through a modern-day eye, Choi's pursuit of innovation interprets into awesome layers, a strong shade palette, and striking fabrications.

The transformation between sports uniforms and everyday ready-to-wear is at the starting place of the collection's subject matter, entitled “After Games”.

 The use of a similar layout feature in sports activities uniforms over outerwear, costumes, and dividers strains the "after video games" influence.

Trousers with kneepad details, parkas accented with quilted fabric and a varsity jacket with toggle buttons are key portions that exemplify the gathering's on hand yet precise technique.

Earthy colorings including olive inexperienced, beige,

burgundy and darkish orange balance the dark navy blue that highlights the gathering as a base shade. The footwear of the season include refreshing variations of tough and flexible cold weather boots from the gathering of the equal name, in addition to a overall performance sneaker in collaboration with Head.

Finding protection from the factors in sensible,

 but subtly athletic info unites the Fall / Winter 2012 collection. Bumsuk Choi's stimulated and instinctive take on a reinterpretation of conventional menswear.



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