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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

Step-by-Step Guide to Result Your Best Scent

Step-by-Step Guide to Result Your Best Scent

Choosing the perfect fragrance is a highly personal and enjoyable experience. Your scent is a unique expression of your personality and style. With the myriad of fragrances available, it can be overwhelming to find the one that resonates with you. This step-by-step guide will help you navigate the world of scents and discover your ideal fragrance.

1. Understand Fragrance Categories:

Fragrances are generally categorized into families based on their dominant notes. The main categories include floral, oriental, woody, fresh, and gourmand. Understanding these categories can be a great starting point in narrowing down your preferences.

Floral: Light and feminine, featuring floral notes like rose, jasmine, and lily.

Oriental: Warm and exotic, often with notes like vanilla, amber, and spices.

Woody: Earthy and grounded, with notes such as sandalwood, cedar, and patchouli.

Fresh: Crisp and clean, often with citrus, aquatic, or green notes.

Gourmand: Sweet and food-inspired, with notes like vanilla, chocolate, or caramel.

2. Identify Preferred Notes:

Think about scents you naturally gravitate towards. Do you enjoy the freshness of citrus, the warmth of vanilla, or the earthiness of patchouli? Make a list of notes you like, even if they're from different fragrance families. This will help you communicate your preferences when exploring fragrances.

3. Consider the Occasion:

Fragrances can be categorized based on their suitability for different occasions. Some scents are perfect for everyday wear, while others may be more fitting for special events or evenings out. Consider whether you're looking for a signature scent or something more specific for certain occasions.

Daytime Fragrances: Lighter, fresher scents are ideal for daytime wear.

Work/Office Fragrances: Opt for subtle, inoffensive scents that are not too overpowering.

Evening/Night Fragrances: Richer, more intense scents work well for evenings or special events.

4. Test Fragrances on Blotters:

Visit a fragrance counter or store and start by testing scents on blotter strips. This allows you to experience the initial top notes of the fragrance without it interacting with your skin chemistry. Take note of the scents you enjoy on the blotter.

5. Narrow Down Choices:

After testing several fragrances on blotter strips, narrow down your choices to a few that stand out. It's essential not to rush this process, as fragrances can evolve over time on your skin. 

6. Test Fragrances on Skin:

Once you've identified a few favorites on blotter strips, try them on your skin. Fragrances can react differently with your body chemistry, and the base notes will become more prominent over time. Apply a small amount to your wrist or inner elbow and allow it to settle for at least 30 minutes.

7. Wear the Fragrance Throughout the Day:

To truly understand a fragrance, wear it for an entire day. Fragrances have different stages – the top notes (initial impression), middle notes (heart of the fragrance), and base notes (long-lasting foundation). Pay attention to how the scent evolves on your skin and whether you still enjoy it after several hours.

8. Consider Seasonal Changes:

Keep in mind that certain fragrances are more suitable for specific seasons. Light, new traces are often pet in the spring then summer, while stove, spicier scents are prevalent in the fall and season. Consider having different scents for different seasons.

9. Take Your Time:

Finding the perfect fragrance is a journey that requires patience. Don't feel overstretched to make a result speedily. Take your time exploring different options, and enjoy the process of discovering scents that resonate with you.

10. Ask for Recommendations:

Don't hesitate to seek recommendations from friends, family, or fragrance experts. They might suggest scents that align with your preferences or introduce you to something new and exciting.

11. Trust Your Instincts:

Ultimately, your personal connection to a fragrance is crucial. Trust your instincts and choose a scent that makes you feel confident, comfortable, and happy. Fragrance is a personal expression, and the right scent should resonate with your individual taste and style.

12. Consider Fragrance Concentration:

Fragrances come in different concentrations, ranging from eau de toilette (lighter) to eau de parfum (more concentrated). Consider the concentration based on your preference for longevity and intensity.

13. Take Note of Allergies:

Be mindful of any allergies or sensitivities you may have to certain fragrance ingredients. If you have known sensitivities, opt for hypoallergenic or natural fragrance options.

14. Explore Niche and Indie Brands:

While mainstream brands offer popular fragrances, exploring niche and indie brands can lead to unique and unconventional scents. These brands often focus on quality and craftsmanship, providing a distinct olfactory experience.

15. Commit to Your Signature Scent:

Once you've found your ideal fragrance, commit to it as your signature scent. A signature scent becomes a part of your identity and is associated with your presence. Consistency in fragrance can leave a lasting impression on others.

Conclusion

Finding your ideal scent is a delightful journey of self-discovery. Embrace the process, explore various fragrances, and enjoy the sensory experience. Your perfect fragrance is a reflection of your personality, style, and individuality, making it a unique and personal choice.

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