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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

BARBOUR LIMITED EDITION JACKET AT LFWM

BARBOUR LIMITED EDITION JACKET AT LFWM

Many wonderful things have come from the Northeast. Cheryl Cole. Alan Shearer. Brown beer. But while we all love Geordie women, nostalgic footballers, and slightly weird beers, the true hero of South Shields has to be Barbour International. Founded in 1894, Barbour is a fifth generation family business that has defied all trends and impostors to become the mainstay of every stylish man's wardrobe. Always up for adventure, with more history than you can get with a corduroy collar, Barbour jackets somehow manage to be dependable and practical and endlessly cool.

Originally created in 1936 for the British Army (WWII divers wore them as standard),

 the A1 one-piece jumpsuit, depicted in iconic dark green wax, was later adopted by riders of all ages. The Barbour International brand was born. Since then, the ramification has allowed civilians to access the military style on the streets.

A direct descendant of the A1,

 the A7 jacket has been a wardrobe classic for years and has played a key role in establishing Barbour International as a beloved heritage brand. To celebrate this season's flagship jacket, Barbour teamed up with another northern icon, albeit a bit taller, for a limited-edition collaboration at London Fashion Week for men.

Originally from North Lanarkshire, Scotland,

 artist and poet Robert Montgomery has created some of the most striking installations of the last decade. His moorland poetry displays have appeared in some of the most unlikely art hotspots in the UK - the De La Warr pavilion in Bexhill-on-Sea and under a bridge in London's Old Street, not to mention. some, this has earned him the name "text-art". Banksy '.

Montgomery's work has a rebellious spirit, often installed without warning and with messages of protest. As an ode to the spirit of bravery, Barbour International has created six unique and personalized A7 jackets with lines from Montgomery's poetry in luminous thread embroidered on the back.

Introduced today at the brand's LFWM unveiling,

these one-of-a-kind jackets can now be purchased exclusively on Selfridges.com and are sure to be collectibles for years to come. So if you're in the market for portable artwork you'll need to grab one quickly before they're gone. Absence? Follow Barbour International on their new Snapchat channel (@BarbourInt), where the brand will also offer painted replicas of the jackets on Saturday 7th and Sunday 8th January.

BARBOUR INTERNATIONAL

This season at Barbour International is all about layering. Described as "the perfect summer wardrobe for an imaginary life on the road" and inspired by the growing trend in sportswear and casual wear, relaxed and lightweight fabrics in indigo and heather gray rub shoulders with pops of vibrant color. Of course, the brand's motorcycle heritage runs through the range - classic biker jackets with modern cuts are updated with hints of casual wear. Highlights include Darley's jersey, which could be the perfect striped jersey; and the Croft Crew jumper, a very British version of luxury sport. If we stick with recent trends, the new Nomex Quilt jacket will be a must-have, its bomber shape combined with a sporty collar and cuffs for a true biker feel, while remaining lightweight and contemporary.

 

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