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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

THE BEST NEW MENSWEAR TO BUY

 

THE BEST NEW MENSWEAR TO BUY

FINISTERRE KOERNER SHIRT

Finisterre is one of the many outerwear brands that are making their mark on the world of fashion. And it's not hard to see why with pieces like this workwear-style shirt, which doesn't skimp on utility with reinforced stitching at stress points, plus an already strong organic cotton construction.

KOERNER SHIRT

JOHN LEWIS & PARTNERS HERRINGBONE WOOL COAT

If you are considering a new look for fall, you are in good company. John Lewis has revamped his men's clothing offering with amazing results. Along with exciting brands like Folk and Albam, department store house brand John Lewis & Partners has undergone a makeover, with modern cuts and superlative materials showcased in reimagined classics. Example: this magnificent belted Italian wool coat.

John Lewis & Partners Italian wool balmacaan herringbone coat, natural / oat

BELL & ROSS BR05 WATCH IN BLUE STEEL

Marking another milestone in the short but impressive history of Bell & Ross, the military-inspired manufacturer has just unveiled its latest model. The BR05 is a luxury sports watch with a circular dial and square case, exposed screws, and the option of choosing between a steel strap or a ribbed rubber strap. Translated: This is a piece of watchmaking history worth owning.

BR 05 STEEL BLUE

LUCKY SEVEN X ONCE UPON A TIME IN HOLLYWOOD T-SHIRT

Brad Pitt landed his stunt role for Cliff Booth in Quentin Tarantino's Once Upon A Time In Hollywood, but let's not forget the hard work put in by the film's costume department. Capture what will inevitably become a piece of film history with this retro-styled Champion t-shirt seen throughout the film.

CHAMPION T-SHIRT

ARGYLE ZARA TEXTURED SWEATER

Yes, it is very sad that the sun is gone soon, but it means an opportunity to stop wearing fancy knitwear. Get ready in this textured design from Zara, which comes with a beautiful mid-century Argyle motif on the front, for a suitably elegant finish.

ARGYL TEXTURED SWEATER

NEW BALANCE X ENGINEERED GARMENTS 990V5 SNEAKERS

Virtually intact since 1982, it's fair to say that the New Balance 990V5 is pretty much sneaker perfection. So how do you improve it? Well, you put on the Engineered Garments brand workwear to give it an asymmetrical upper made from different types of luxury leather and premium suede overlays at the heel.

It will be OK. 

NEW BALANCE X ENGINEERING GARMENTS 990V5 

UNIQLO EDO UKIYO-E UT GRAPHIC SWEATSHIRT

Channeling his Japanese heritage, the street giant Uniqlo took a selection of 18th-century prints from the land of the rising sun and turned them into masterpieces of menswear. Our pick from the lot is this sweatshirt, featuring a full color woodcut design currently on display at the Museum of Fine Arts, Boston. BUY NOW:

MEN'S EDO UKIYO-E UT GRAPHIC SWEATSHIRT

FARAH WAFFLE SHORTS

Crown Jewels crush pants may have lost popularity, but that doesn't mean you have to go all out for flare-ups. Instead, look for a pair that works in the middle, like Farah's, that is finished with a contemporary cut so you can rock the sneakers you portray below.

FARAH Hawtin Waffle Capri Pants In Navy

124MJ WRANGLER ICONS DENIM SHERPA JACKET

As part of Wrangler's latest Icons collection, this sherpa jacket was first introduced in the 1960s as an update to the American brand's famous 124MJ trucker. Redesigned for today, it is now produced by an incredible foam dyeing process that uses 100% less water and 60% less energy. BUY NOW:

ICNES 124MJ SHERPA

CITY OF CASABLANCA PRINT T-SHIRT

In just one year, the French-Moroccan fashion brand Casablanca has become one of the most prominent names on the international men's scene. Now available for the first time in UK retailers, come for the loose fitting Cuban collar shirts, stay for the quaint tees that will have you dreaming of more exotic climates. BUY NOW:

Cotton jersey T-shirt with City print CASABLANCA

TRIUMPH AND DISASTER BOX

Inspired by old-fashioned apothecary sets, Kiwi-born skincare brand Triumph & Disaster returns to simpler times.


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  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

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