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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int

DESIGNER PRINT BRANDS FOR SPRING/SUMMER 2021

DESIGNER PRINT BRANDS FOR SPRING/SUMMER 2021

SS15 PRINTS FOR ALL GOTS

While her all-black uniform has probably been second to none this winter, as the weather clears (albeit slowly), it's time to inject some color into her daytime outfit.

However, there is the ability to incorporate bold colors into a previously monochromatic wardrobe. There's a fine line between adding a pop of color and looking like a Pantone Color of the Year catalog (by the way, 2015's shade of choice is Marsala). So take it easy, start small and work your way up.

Layering printed clothing under solid staples (think outerwear or knitwear) will help control a particularly vivid pattern, or you can try placing a centerpiece on a dark background to really shine. Printing shouldn't be a shock to the system; start working on individual items now to boost your confidence and prepare for the warmer months to come.

But where do you look for these printed pieces? To point you in the right direction, we've listed six couture brands known for their use of prints and colors, as well as their flagship design for Spring / Summer 2015:

HENTSCH MEN SS15 - FLOWERS

This British brand bridges the gap between streetwear and contemporary menswear.

Taking jungle wallpaper to task, Hentsch Man's “La Cantina” collection for Spring / Summer 2015 got a taste of wildlife in a daring way. Ideal to nail the great floral trend of the season.

Hentsch Man SS15

MOSCHINO SS15 - COQUE DIET X WELCH GRAPE JUICE

Jeremy Scott's mind-blowing mix of Diet Coke cans and Welch Grape Juice Tetra Paks for Moschino SS15 will be too much for a print newbie.

Scott has only a handful of collections to his credit at the helm of the designer's brand, but this overworked show fits in perfectly with his usual antics on his eponymous brand. 

One for the OTT consumer, and with the tongue firmly planted on the cheek, is certainly what people are referring to when they use the term "statement item." Would you dare to wear?

Moschino SS15

HUNTER GATHERER SS15 - SOUL-BOY PRINT

Creative Director David Bradshaw continues to blur the lines between higher art and lower art, with a nod to famous cutouts by French artist Matisse and multi-colored prints by American artist Keith Haring.

Hunter Gatherer Soul-boy's silhouettes for SS15 set the stage for something interesting and rare: a fashionable opportunity not to take herself too seriously.

SS15 hunter-gatherer

ACNE SS15 - STARS AND STRIPES

Especially for today's maverick, Acne's oversized SS15 tee with graffiti stars exudes serious old-fashioned demeanor without having to illegally trash public property. Elsewhere, the blue chambray shirt with thick green stripes references the season's signature colourway and adds a contemporary twist to a classic pattern.

It's not often that Jonny Johansson, creative director and co-founder of the brand, weaves patterns into Acne's normally very basic collection; he did it subtly in Fall / Winter 2014 in the nifty black camo shirt (now on sale), but when he does it, he does it very well.

Acne SS15

ONE SS15 SWIMSUIT - HYBRID PRINT

Building on their fun streetwear philosophy, A Bathing Ape's SS15 collection exudes effortless freshness and is ideal for casual dressing rooms.

Combining a rainbow camo print with solid squares for their patchwork coat and shorts set, BAPE offers a more urban take on the '70s trend. Elsewhere, a hybrid polka dot / flower print has been applied to a raincoat. Lightweight and a sweatshirt, both of which would be a solid addition to any off-duty wardrobe.

In Bathing Ape SS15

TOPMAN DESIGN SS15 - VINTAGE FLOWERS

Drawing inspiration from 1970s Woodstock for the collection, Topman Design's Gordon Richardson shipped everything from waxed sunflower shirts to intricate berry-patterned outerwear on the SS15 runways.

Adding a vintage twist to the ever-popular floral print trend, these oversized flowers are sure to catch your eye when the weather is nice.


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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int