From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts. The hero artists selected for the show are Aaron Unknown, a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...
There are certain brands that have their niche, their
area of expertise in which they refine their know-how. In the case of Oscar
from Sweden, his experience is the t-shirts.
“We always talk a lot about shirts that stand out. For our
spring and summer collection we go back to basics with simple classics in good
fabrics ”- Per Åhman, CEO of Oscar of Sweden.
After a successful 2011, in which its AW11 “Beauty from the
inside” collection received high praise, the Borås-based family business is
entering the new season with a range called Washed by Oscar of Sweden. The
emphasis is on soft shirts in durable fabrics. Using keywords like
"simple", "classic" and "worn", this new
collection has been put together on purpose. The shirts are available in four
different types of fabrics; oxford, voile, denim and linen.
“We spent a lot of time searching for the right fabric.
The base material has
a vintage look to make the shirt look worn. The shirts were then washed to
obtain the proper touch. It should look like your favorite shirt the first time
you wear it. - Per Åhman, CEO of Oscar of Sweden.
In the last two years, Oscar from Sweden has made
significant investments to improve the quality and design of the jerseys, it
certainly shows.
About the Swedish Oscar
Oscar from Sweden is a family business. Founded in Borås,
Sweden, in 1949, it was run from a small basement. Focusing only on T-shirts,
the business has gradually grown over the years and is now sold in many
countries around the world. Oscar from Sweden - Only t-shirts since 1949.