There are certain brands that have their niche, their
area of expertise in which they refine their know-how. In the case of Oscar
from Sweden, his experience is the t-shirts.
“We always talk a lot about shirts that stand out. For our
spring and summer collection we go back to basics with simple classics in good
fabrics ”- Per Åhman, CEO of Oscar of Sweden.
After a successful 2011, in which its AW11 “Beauty from the
inside” collection received high praise, the Borås-based family business is
entering the new season with a range called Washed by Oscar of Sweden. The
emphasis is on soft shirts in durable fabrics. Using keywords like
"simple", "classic" and "worn", this new
collection has been put together on purpose. The shirts are available in four
different types of fabrics; oxford, voile, denim and linen.
“We spent a lot of time searching for the right fabric.
The base material has
a vintage look to make the shirt look worn. The shirts were then washed to
obtain the proper touch. It should look like your favorite shirt the first time
you wear it. - Per Åhman, CEO of Oscar of Sweden.
In the last two years, Oscar from Sweden has made
significant investments to improve the quality and design of the jerseys, it
certainly shows.
About the Swedish Oscar
Oscar from Sweden is a family business. Founded in Borås,
Sweden, in 1949, it was run from a small basement. Focusing only on T-shirts,
the business has gradually grown over the years and is now sold in many
countries around the world. Oscar from Sweden - Only t-shirts since 1949.