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SUPERDRY SHOWCASES KEY SS18 TRENDS

  From rock'n'roll leather jackets to hip-hop's love affair with sportswear, music has made an indelible mark on the world of fashion. And this season, the British brand Superdry continues this legacy with the launch of its new musical approach, SuperdrySounds. Driven by the brand's desire to find and support credible and authentic musicians, the project enables some of the best emerging artists from around the world to perform on a global platform. Meanwhile, a new space on superdry.com will offer readers exclusive interviews, new releases from up-and-coming acts, and a wide range of music-related blog posts.  The hero artists selected for the show are Aaron Unknown,   a British rapper and model who worked with Stormzy; Santino Le Saint, Brixton-based R&B singer-songwriter; 2018 American independent singer and Vevo star, Au / Ra; British DJ Ami Carmine; American singer, rapper and dancer Lexie Liu; Chinese actor and singer Timmy Xu; and Sam Blacky, the int...

THINGS TO BUY IN THE REISS UP SALE

 

THINGS TO BUY IN THE REISS UP   SALE

Few things test a man's dress skills quite like bargain shopping. When faced with a barrage of options, even the most balanced guys can walk away with a bunch of ridiculously unworkable and unbearable things.

Fortunately, we have partnered with premium retailer Reiss to start their sale of up to 50%. So you don't waste your time fidgeting around, here are 15 items you can use now and into next year. After all: don't plan, plan to fail.

BONES LEATHER BIKER JACKET

Once a man finds the perfect leather jacket, he is ready for life. The Bones Biker offers a timeless design in premium soft leather with contemporary design details that keep that classic look fresh.

Whether you put it in wool pants and a turtleneck now, or over a T-shirt and jeans when it's hotter, the cost-per-garment calculations are actually pretty good. BUY NOW: £ 450 £ 345

Bones leather biker jacket

MODERN FIT DUCHESS STRAIGHT SUIT

Mixing and matching blazers and pants is an easy way to keep your look fresh. But for the time-constrained, style-conscious man, a single-breasted blue suit is a shortcut to a service style that always works.

The two-piece Duchesse hits the tailored golden mean with a modern fit (neither too baggy nor too skinny) while its wool-blend fabric ensures you'll feel right at home in the boardroom as you'll be dressing for a wedding, so there is no chance for dust to collect on the back of the cabinet.

Modern straight duchess suit

BELVOR WOOL BLEND COAT

If you're looking for outerwear that you can put on anytime without risking ruining your outfit, gray, navy, and black are the safest options.

But "safe" doesn't have to be boring. Take, for example, the Belvour wool blend coat. It features a black and heather gray weave for a touch of textural interest that will go well with any weekend look and will also attract plenty of admiring glances while traveling. BUY NOW: £ 295 £ 145

Belvour houndstooth wool-blend coat

LEEDS 2 ALLEN EDMONDS LEATHER SHOES

Like most things in life, with shoes you get what you pay for. Allen Edmonds Leeds 2 Derbies are made from Cordovan leather (valued for its exceptional durability and ability to stay wrinkle-free), feature a durable Goodyear construction, and have gone through a 212-step manufacturing process. Fast and fickle fashion is not.

Their versatile design means they are ideal to wear to a variety of elegant events, but they will also look just as beautiful when worn with a pair of chinos or jeans.

Leeds 2 Allen Edmonds Leather Shoes

TOBY ZIPPER THROUGH CAMEL

Most men are familiar with the camel coat, but why stop there? The Toby Zip-Up Ribbed Sweater wows with his design, which sits between a stand-up collar and a sports jacket, and has the added benefit of being knitted from a merino wool blend, which means it's as nice as it looks. .

He tucks yours under a camel coat for maximum tonal dress style, or wear it as a striking accent over an all-black outfit to elevate the look. At this killer point, you really can't go wrong.

Toby Zip Through Camel

JEAN SLIM SOLOMAN

Sale season is full of purchases that he never thought he needed (because he didn't really need them). There will be no such remorse for shoppers with Salomon's skinny jeans, who may not have the star power of a crazy new point, but will stealthily support outfits all year long.

Wear them folded with a cool oxford shirt and cool sneakers in summer, or now pair them with a dark knit, Chelsea boots, and a navy blue coat. This pair has it all written all over it.

Soloman slim fit jeans

KAMAKURA MILITARY JACKET

There are a handful of menswear items that escape the whims of trends and refuse to be trendy: the military jacket is one of them. Reiss's Kamakura design takes the essence of the original, but adds a few subtle updates (like a zippered necklace) to breathe new life into an old favorite.

It's the perfect companion to a turtleneck, suede boots, and jeans for those rough days between Christmas and New Year's Eve when you don't know what to wear.

Kamakur military jacket


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